{"id":1417,"date":"2012-10-30T00:00:29","date_gmt":"2012-10-29T23:00:29","guid":{"rendered":"http:\/\/blogtrotter-maroc.com\/fr\/?p=1417"},"modified":"2024-10-05T11:11:39","modified_gmt":"2024-10-05T11:11:39","slug":"for-more-summer","status":"publish","type":"post","link":"https:\/\/www.blogtrotter.ma\/fr\/for-more-summer\/","title":{"rendered":"For more Summer"},"content":{"rendered":"<div style=\"text-align: justify;\">L\u2019ONMT vient de frapper un grand coup m\u00e9diatique en lan\u00e7ant une campagne de communication compl\u00e8tement d\u00e9cal\u00e9e le 22 octobre dernier. Le principe est ing\u00e9nieux: au moment o\u00f9 les manifestations sont monnaie courante, initier un mouvement \u00e0 travers l\u2019Europe dont la principale revendication serait de demander la prolongation de l\u2018\u00e9t\u00e9 et se servir des r\u00e9seaux sociaux tels que Facebook, Twitter et Youtube pour cr\u00e9er le BUZZ. Ainsi, d\u00e9s le 10 septembre, la page Facebook est lanc\u00e9e appelant \u00e0 manifester contre l\u2019Automne. Paris, Bruxelles, Londres, Barcelone, Berlin et Milan sont tour \u00e0 tour touch\u00e9es par le mouvement avec des manifestations quasi spontan\u00e9es&#8230;. Le 23 octobre, une r\u00e9ponse aux manifestants: Pour plus d\u2019\u00e9t\u00e9, partons pour le Maroc, et mise en ligne <a href=\"http:\/\/www.youtube.com\/user\/visitmorocco\/moresummer\" target=\"_blank\" rel=\"noopener\">sur Youtube de la Vid\u00e9o<\/a> pour d\u00e9couvrir les offres online.<\/div>\n<div style=\"text-align: justify;\">Quelle a \u00e9t\u00e9 la r\u00e9action professionnels des huit bassins \u00e9metteurs cibl\u00e9s? Au moment o\u00f9 j\u2019\u00e9cris ces quelques lignes, ils sont une dizaine de TO anglais \u00e0 proposer leurs offres, dont trois sp\u00e9cialis\u00e9s dans des niches , les autres des g\u00e9n\u00e9ralistes qui renvoient sur une url de la page d&rsquo;accueil qui ne mentionne m\u00eame pas le Maroc???? C\u2019est quoi le deal ? La moindre des choses aurait \u00e9t\u00e9 de demander \u00e0 ces \u00abTO\u00bb d\u2019avoir une exclusivit\u00e9 pour le Maroc durant cette p\u00e9riode.<\/div>\n<div style=\"text-align: justify;\">En attendant de voir les offres des autres pays , France, Benelux, Espagne, Italie, Scandinavie et Allemagne, je voudrais juste signaler que ces offres ne seront visibles que sur PC. Les smatphones ainsi que les tablettes n\u2019auront pas la possibilit\u00e9 de visualiser les offres ainsi que la vid\u00e9o y attenante sur youtube. En tous cas pour le moment ce n\u2019est pas possible et ceci est dommageable, lorsqu\u2019on connait le taux de p\u00e9n\u00e9tration du mobile pour les internautes ainsi que les effets du Push pour susciter leur int\u00e9r\u00eat. La campagne devant durer 3 mois, cette anomalie sera peut \u00eatre rectifi\u00e9e d\u2019ici l\u00e0?<\/div>\n<div style=\"text-align: justify;\">D\u2019autre part, tout le monde est conscient de la raret\u00e9 de l\u2019offre a\u00e9rienne depuis la r\u00e9duction de voilure de la compagnie nationale , le replis des lowcost et la disparition de certaines compagnies r\u00e9gionales. Donc , comment peut on booster la destination avec un tel d\u00e9ficit en si\u00e8ge? Tous les efforts fait par les h\u00f4teliers en mati\u00e8re de prix, seront r\u00e9duits \u00e0 n\u00e9ant par la chert\u00e9 du si\u00e8ge avion. En ce moment le tarif le plus bas pour un Londres Marrakech est \u00e0 plus de 460\u00a3 sur un lowcost ou une compagnie r\u00e9guli\u00e8re. Le s\u00e9jour devient de facto prohibitif et la raison d\u2019\u00eatre de cette action marketing inefficace.<\/div>\n<div style=\"text-align: justify;\">En attendant de connaitre le taux de conversion de cette campagne, c\u2019est \u00e0 dire le nombre de touristes suppl\u00e9mentaires que nous aurions, il me semble important de faire le point sur quelques aspects de cette d\u00e9marche certes innovante mais \u00e9galement surprenante car effectivement, nous avons \u00e9t\u00e9 surpris de ne pouvoir y participer de mani\u00e8re qualitative et quantitative encore une fois.<\/div>\n<div style=\"text-align: justify;\">Les professionnels nationaux ont \u00e9t\u00e9 approch\u00e9 \u00e0 J-7 de cette campagne pour proposer leurs offres online, selon un format bien d\u00e9fini et sur la base d\u2019une pr\u00e9sentation PP d\u00e9finissant les objectifs et le modus operandi de la dite campagne. Autant vous dire que tous le monde a \u00e9t\u00e9 pris au d\u00e9pourvu, et je serais tr\u00e8s curieux de connaitre le nombre d\u2019h\u00f4teliers et agents de voyages ayant r\u00e9pondu \u00e0 cette invitation!!!!<\/div>\n<div style=\"text-align: justify;\">Je reste persuad\u00e9 que la non implication des professionnels marocains \u00e0 ce type de campagne est pr\u00e9judiciable \u00e0 moyen terme, car nous nous devons de compter sur nous m\u00eame pour p\u00e9renniser notre destination.<\/div>\n<div style=\"text-align: justify;\">La responsabilit\u00e9 incombe en premier lieu aux professionnels qui doivent prendre conscience que le mod\u00e8le \u00e0 chang\u00e9 et qu\u2019ils ne peuvent pas rester otages d\u2019un syst\u00e8me qui les entraine droit dans le m\u00fbr.<\/div>\n<div style=\"text-align: justify;\">En second lieu, c\u2019est le r\u00f4le des associations et f\u00e9d\u00e9rations professionnelles d\u2019 inciter leurs membres \u00e0 plus d\u2019implication et plus d\u2019innovation en prenant exemple sur les meilleurs pratiques du moment.<\/div>\n<div style=\"text-align: justify;\">Enfin, qui a emp\u00each\u00e9 l\u2019ONMT de nous mettre dans la confidence tr\u00e8s en amont de cette op\u00e9ration pour lui garantir tout le succ\u00e8s escompt\u00e9 et \u00e9viter, autant que faire ce peut , que cela ne fasse pschitt en bout de parcours?<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ONMT vient de frapper un grand coup m\u00e9diatique en lan\u00e7ant une campagne de communication compl\u00e8tement d\u00e9cal\u00e9e le 22 octobre dernier. Le principe est ing\u00e9nieux: au moment o\u00f9 les manifestations sont monnaie courante, initier un mouvement \u00e0 travers l\u2019Europe dont la principale revendication serait de demander la prolongation de l\u2018\u00e9t\u00e9 et se servir des r\u00e9seaux sociaux [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[12],"tags":[227,315,352],"class_list":["post-1417","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mise-au-point","tag-for-more-summer","tag-maroc","tag-onmt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>For more Summer - Blogtrotter.ma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blogtrotter.ma\/fr\/for-more-summer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"For more Summer\" \/>\n<meta property=\"og:description\" content=\"L\u2019ONMT vient de frapper un grand coup m\u00e9diatique en lan\u00e7ant une campagne de communication compl\u00e8tement d\u00e9cal\u00e9e le 22 octobre dernier. 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